A vibrant floral and illustrative style, combined with modern packaging, was used to appeal to a wide demographic of mothers on Mother’s Day, and women, in general, following the celebration day.

A perception of quality was added through the use of glass and the framing of product titles and descriptions in a rich purple panel. This also ensured prominence against the bright floral backdrop. Folded carton box technology, with lids replaced with PET windows, ensured visibility of the products, giving it a stunning shelf appearance, and also adhering to Woolworths ecological principles.